Art Direction: Steve McClard Graphic Design: Megan Chouinard Key Contributions: Graphics, patterns, colors, digital and analog displays.
In collaboration with the Nike Timing team, I designed and developed graphics for a line of women's dance-inspired watches called Merge.
Creative Direction: Kirk James Art Direction: Sean Barrett Design: Megan Chouinard, Ryan Collier, Jeff Meakins and Ben Munson
Key Contributions: Colors, Materials and Finishes Print and Product Graphics Consumer Research, Color + Trend Analysis
I originally joined the KIN team to build a strategy surrounding colors, materials and finishes. We dove deep into the lives and personalities of KIN's target consumer to find out what truly moves them, what's important to them, what resonates with them. We studied how this generation communicates, identified relevant trends and cultural reference points. Based on these insights, we created comprehensive color and graphic stories which we applied to the product as well as the larger KIN brand story.
Art Direction: Steve McClard Design: Megan Chouinard Product Photography: Ray Gordon
Key Contributions: Design and development of product graphics for an exclusive Nordstrom Collection.
JORDAN BRAND LOOKBOOKS Art Direction: David Frank + Sean Butterly Design: Megan Chouinard
The Jordan Brand Lookbooks included imagery of all the current apparel and footwear, both lifestyle and soldier shots, as well as a dvd of the images. The covers were designed to be tactile representations of a basketball.
JORDAN BRAND TEE SHIRT GRAPHICS Design: Megan Chouinard
Two tee graphics that I submitted for a Jordan Brand in-house contest. The Jordan Dunk Diagram tee took home the blue ribbon and the 2010 tee graphic became the primary lookbook graphic for that season.
Art Direction + Design (product + packaging graphics): Megan Chouinard + Rob Bonds
Both Slate and Noteboard are plexiglass dry erase boards with interchangeable templates. Slate is handheld, for on-the-go use and Noteboard has a magnetic back for home or office use. The Seatside Organizer is exactly that—it keeps the essentials accessible while maintaining a clutter-free desk.
Microsoft KIN Tour
Creative Direction: Kirk James Art Direction: Shawn Petersen Design: Megan Chouinard
To allow consumers exposure to the full KIN experience, Cinco created the KIN Sampling Tour. In conjunction with the launch of KIN, the tour traveled to events around the country and shared some serious KIN love, as well as free KIN product.
Design: Megan Chouinard
Lucy's Feel-Good Guide to Holiday Survivorship. Included in this giftguide was a page for jotting down a wish list as well as low-tack stickers to flag products of particular interest.
KIN Color Stories
Creative Direction: Kirk James Design: Megan Chouinard, Kelly Campbell
Key Contributions: Consumer Research, Color + Trend Analysis Colors, Materials and Finishes Product Graphics
PINK was one of the early code names for the KIN mobile device and these are some of the early color stories. The stories are based on in-depth consumer research and the trends that drive, and are driven by, our target consumer. Alex was our muse. There are many Alex's, each with a distinct point of view and story to tell through their personal style. We extracted the key elements, added some unexpected twists and came up with these unique and relevant color stories.
Art Direction: Steve McClard Graphic Design: Megan Chouinard
During my years in Nike Timing, I developed graphics for many products as well as designed and applied a color strategy across the entire line; mens, womens and kids. Shown here are some examples of that work.
Art Direction and Design: Megan Chouinard + Rob Bonds
Packaging for decks of educational cards. The hand drawn illustrations add an approachable, lighthearted touch to the concept of learning.
Art Direction + Design: Megan Chouinard Save the Date Illustration: Kirk Williams
For a wedding in the forest, we decided to use casual, hand drawn graphic elements, while maintaining the formality of an invitation suite. The illustration inspiration was drawn from Lake Tahoe's natural surroundings, including the Mountain Chickadee, widely known as the "Cheeseburger Bird." Oh, and that's our Portland-based cat Lu under the umbrella.
Art Direction + Design: Megan Chouinard Photography: Ray Gordon
Travel Trailer creates modern travel souvenirs, unique to each location starting with Portland, Oregon. Recalling cherished memories of parents returning from vacation, wondering what they had in that suitcase—what wonderful trinket they had picked up during their travels. Was it a beaded coin purse? A pencil case? A tee shirt? Those amazing little moments when all seemed right with the world and no matter how small the gift, the significance was never lost. Travel Trailer strives to bring that feeling back to travel. To give people a momento that they will treasure for years.
Nike Maxim Awards
Art Direction: Ashley Brown (Nike) + Big Giant Design: Megan Chouinard
Collateral for the Nike Maxim Awards, an internal annual awards event and celebration.
Timing Color Stories
Art Direction: Steve McClard Graphic Design: Megan Chouinard Copy: Amie Champagne
While working in Nike Timing, I developed and applied a color strategy across the entire line; mens, womens and kids.
Art Direction: David Young + David McLaughlin Design: Megan Chouinard
Nike TechLab, in collaboration with Philips, designed and brought to market a line of sport audio players and accessories. Dave Young and I developed the packaging graphics, print collateral and product graphics. Dave McLaughlin was the Creative Director for the Nike Sport Armband packaging.
Creative Direction: Kirk James Art Direction: Jessica Davis Design: Megan Chouinard, Ryan Collier
The KIN product was so unique that it deserved a strong presence in retail. The team created custom fixtures and compelling graphics to grab the attention of KIN's target consumer and create a meaningful connection with the brand. The in-store fixtures also helped explain the story and innovation behind this completely new product.
A variety of patterns and graphics, some of which were created for Nike Vision and Timing.